GET LEAN. LOSE THE BELLY FAT.
RESTORE YOUR ENERGY.
The Lean Dad Project Apply Now

Ready to gain control of your eating habits, train efficiently, and get lean for life?

Eat well consistently, train with guidance and get that physical confidence back so that you can be the example you want to be, feeling lean, energetic, and stronger as you age

1:1 Coaching

The Lean Dad Project is a unique and proven roadmap to success, giving you structure to tackle your challenges, backed up by 1:1 personal online coaching

Meaningful Results –
Tangible and Sustainable

It’s not just about the results you achieve while we’re working together, it’s about making sure you’re in a position to continue making progress and maintaining those results independently.

Personalised Guidance –
Accountability and Progression Guaranteed

No more guesswork regarding your training. A structured plan regarding your nutrition. Every client receives the feedback and accountability that ensures confidence in the process.

1:1 Communication:
Convenient and Targeted

Access your coach through private messaging, building a strong relationship. Answers, guidance and coaching, closer to when you need it.

Client Results

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Improve Your Shape

You will lose that belly fat, you will get stronger and you will regain confidence in how you look & feel.

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Improve Your Health

You will make better food, drink & lifestyle choices, so that your approach to and outlook on aging changes from living longer to living better

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Increase Your Energy Levels

You will move, and recover better, as well as reducing aches & pains, so that keeping up with and sticking around for your kids becomes and reality.

Ready to gain control of your eating habits, train efficiently, and get lean for life?

Eat well consistently, train with guidance and get that physical confidence back so that you can be the example you want to be, feeling lean, energetic, and stronger as you age

1:1 Online Coaching

How we start

✅ Personalised Health & Lifestyle Assessment 

Through a focused conversation and questionnaire, we identify where you are now and what’s holding you back. With this clarity, we create a realistic, tailored plan, so you can get leaner, stronger, and more energetic – faster and with lasting results.

✅ BodyMAP: Your Personalised Movement Blueprint

The BodyMAP Assessment analyses how you move, identifying strengths, limitations, and injury risks. This ensures your workouts are fully customized, so every minute you train is efficient, effective, and moves you closer to your goals – safely and faster.

✅ Your Kickstart Pack

✅ Handbook – A clear, step-by-step guide so you know exactly what to do and what to expect, keeping you focused and confident.

✅ Tape Measure – Track real progress beyond the scale and stay motivated as inches come off.

✅ Resistance Bands – Train anytime, anywhere—whether at home or in the gym—so nothing holds you back.

✅ This pack gives you the tools and clarity to hit the ground running and become the strong, healthy role model your family deserves.

Apply Now

Testimonials

Stephen H.

I was having chest pains and shortness of breath just walking up stairs. I was surprised that such short strength training programmes could make such a difference and could also help my cardio fitness. I’e started to like and feel confident in my body again.

Stephen H.

Lou P.

I am very very pleased about all of this! I also feel great hope that I will improve on all of this as you have given me the processes to achieve my goals. I feel in control again, especially as I know I can control my nutrition no matter what the week entails.

Lou P.

Vas C.

It has been a really positive and successful experience from the start. The initial onboarding process was very good and led to the programme being customised specifically for me.

Vas C.

Nat L.

The programme showed me a whole new way of exercising that isn’t just my normal cardio or HITT classes. Using the exercise bands for full body workouts has meant I am able to take them anywhere and can exercise whether I’m at home or away so I can maintain consistency.

Nat L.

Gil D.

Increased thought processes in food prep. Increased body strength. Arthritic knee pain much less as doing less cardio/HITT/jumping. Much smaller and tighter waist. Less body fat. Increased awareness of my body’s signals with food, liquid, sleep, fullness etc. A more positive mental attitude in general.

Gil D.

Gil D.

Better control of my eating and food choices. Better understanding of portion sizes for my body. A more positive attitude to healthy food options as ‘naughty’ foods aren’t officially off the menu – this means I’m less likely to write a day off if I slip up and have a couple of biscuits.

Gil D.

Kelly H.

I was definitely the fittest I’ve ever been post training with you! And I had a lot of fun; the sessions changed my opinion of gym workouts which I’ve always found a chore.

Kelly H.

Bhad P.

Lost 1.5 stone – Much stronger (people comment in football) – Upper body more toned (people commented) – Healthier eating (food I enjoy) – Can do things I couldn’t do before (push ups). 12 weeks not only provided the desired results but it was fun along the way. Something I never thought I’d say about training!

Bhad P.

Stef B.

Results are visible. I’ve lost cms and gained definition. I feel stronger and better about myself.

Stef B.

Jesus M.

You listen very well, and are very disciplined in following up. One can feel the personalised service. The energy part is there now, for sure. Also the flexibility has improved. The discipline of doing the exercises also has been much better than I expected. I think the fact that you tweaked them helped a lot.

Jesus M.

Chris P.

A true gent, he is a positive, encouraging and supportive trainer who can smoothly transition into ruthless drill-sergeant when necessary to get you over the tougher humps in your training programme – yet he does this in such a natural and transparent manner that you hardly notice it.

Chris P.

Ven A.

Loved the constant contact and encouragement as well as the wealth of knowledge and information sent (and properly explained) to me.

Ven A.

1:1 Online Coaching

Whats Included

✅ Get the support you need, when you need it.

Message me anytime and get a fast, relevant response—usually within hours (weekdays). No guesswork, no feeling stuck – just clear guidance to keep you on track for faster results and lasting success as a strong, healthy role model for your kids.

✅ Stay accountable and on track with weekly check-ins

a chance to reflect, get expert feedback, and track progress. This keeps you motivated, ensures steady results, and helps you become the healthy role model you aspire to be.

✅ Every four weeks,

you’ll get a 60-minute Zoom coaching call with me to tackle challenges, fine-tune your plan, and push past sticking points. I’ll challenge you where it matters most, keeping you on track and accelerating your progress—so you build lasting habits, stay motivated, and become the best version of yourself.

✅ Weekly Coaching Content

Stay Lean for Life. The Lean Dad Project gives you the training, coaching, and key strategies to get leaner, stronger, and more energetic – long term. Two or three times per week, bite-sized videos and articles deliver practical insights through the app, helping you build habits that last. By the end, you’ll have the skills and confidence to maintain your results and be the role model your kids deserve.

✅ Access my coaching app and exercise library

anytime, anywhere. Instantly check your workouts, revisit expert guidance, and stay in control – so you never second-guess your progress.

✅ Enhance your overall health

with a dedicated module on sleep, stress, and alcohol. By optimizing recovery and lifestyle choices you’ll stay leaner and develop deep health for life.

✅ Graduates of the Lean Dad Project

get exclusive access to Lean Dad Legacy, a continuation program designed to solidify your progress. With extended coaching and ongoing support, you’ll reinforce the habits you’ve built, ensuring lasting success. This is your chance to turn short-term wins into a lifelong legacy of health and strength for you and your family.

Apply Now

Meet your coach
Ayo Williams

Ayo is a hugely experienced personal fitness and nutrition coach, with a stellar record of results since 1998. He graduated with a degree in Sports Science and earned and upheld his NSCA-CSCS and L2 Precision Nutrition certifications, amongst many others. Alongside consistently going the extra mile for his clients, he managed and mentored teams of trainers for 15 years in Mayfair, Central London, before working for Precision Nutrition. He set up ‘Achieve Your Objective Training + Nutrition’ in 2017 to bring two decades of expertise and success to a far wider audience

His stated goal is to “help people get into fantastic shape and health, through detailed assessment, personalised coaching and honest, consistent, motivational feedback.” His own journey in fitness has been a rollercoaster of highs and lows, from recovering in hospital from a devastating Crohn’s disease related operation in 1999 to completing the Marathon des Sables in 2011. Both extremes taught him much about the power of a ‘can-do’ mindset, and knowing when (and how) to ask for help, and the power of systems, habits and ‘small-steps’… leading to big achievements.

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